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You’ve heard of Nielsen before. They’re the globally-known market research powerhouses who have been researching entertainment trends for decades. Listen to the news or read a magazine, and you’re sure to see a poll or study by Nielsen, telling us what television shows are the most popular. Most people don’t know, though, that the folks at Nielsen also study consumer trends.

Nielsen studies television viewing by asking households across the country to keep viewing diaries or to attach data-collecting boxes to their family televisions. They study consumers in the same way. Nielsen supplies some families across the country with home scanners — hand-held devices that allow the study participants to scan the bar codes of the items they buy (everything from generic canned peas to plasma televisions).

What does Nielsen do with the data they collect from Homescan studies? They report back to manufacturers, and the data ultimately influences what products are made and sold.

They can’t do this alone, however.  Nielsen needs participants for this program. Registration is completely free. What’s in it for you? Well, Nielsen doesn’t pay in the form of cash. BUT if you are an active participant in the program, Nielsen will reward you with points that you can redeem for electronics, jewelry, household items, toys, and a lot more. In my opinion, that’s just as good as cash, because you can earn free things that you can give away as gifts (which takes that burden off of your wallet). Influence the products made and sold.  Join Nielsen’s Homescan Consumer Panel. Click Here to learn more!!